Retailers are able to adapt consumer journeys by leveraging one platform with the addition of different modules to ensure easy adaptation – to always get the best check out mix.
In retail, playing solo means losing to a team. With various store formats, journey types, channels, technologies, and local adaptations, ecosystem thinking is the game-changer.
Retail analyst Alan Burt from RBR & our own Leyla Feghhi discuss how mobile self-scanning is being adopted globally & how retailers can ensure these journeys are always available.
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